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Senior Manager, Digital Wholesale & DTC Accounts - Eastpak & JanSport

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Get to know Eastpak

At Eastpak, we’re Built to Resist whatever life throws at us, as we express ourselves as individuals and inspire positive resistance. We support teams and individuals that stand up for what’s right and speak out about inclusion and diversity.

We started off our journey half a century ago as Eastern Canvas Products Inc., making bags and gear for the U.S. Army. Fast forward to today, we’ve refined our classic bag and luggage designs and continue to innovate our iconic styles. We’re known for our collaborations, as we are constantly unlocking new ideas with some of world’s leading brands and creatives.

Our cities are an endless source of inspiration and they thrive in a world that we need to protect. We design durable bags that stand the test of time and never go out of style, as we foster a more sustainable way of living. Our Built to Resist values of Empowerment, Responsibility, Creativity, Collaboration and Positive Resistance define our Eastpak culture.

Eastpak is Built to Resist, are you?

Let’s talk about the role!

The Senior Manager, Digital Wholesale & DTC Accounts role is an exciting opportunity to shape the Brand future in the digital marketplace. The role has the ultimate end responsibility for achieving all the key strategic goals and reports directly into the Director Sales & Marketing Packs (Eastpak & JanSport) EMEA

The Senior Manager, Digital WHL & DTC Accounts is the account lead and ultimately responsible to ensure all opportunities in the area of sales, marketing, product and operations are heard and quantified for both Eastpak and JanSport brands. The primary goal is to ensure that all seasonal and yearly quantitative and qualitative objectives are met and aligned to the overall EMEA/country strategy.

As a key member of the Digital Key Accounts Packs team you will be responsible for:

  • Develop and build strong strategic partnerships with our digital strategic accounts.

  • Develop and execute the 5 yr strategy plan with clear segmentation and prioritization of accounts across the 2 brands.

  • Establish JanSport brand on the EU market and deliver triple digit growth by identifying new and existing accounts l untapped opportunities.

  • Own & lead the strategic account plan, ensure complete execution and align seasonal initiatives to the overall EMEA GTM strategy.

  • Represent the brand at Top2Top Amazon meetings next to Packs Commercial VP to set the strategic vision that represents the VF view and drives the central strategic initiatives

  • Work with the Digital Director to design the overall brand strategy on the platform from a commercial and product mix perspective and coordinate the projects related to both Eastpak and JanSport on the platforms

  • Work with Central Team as representative of DKA lead of Eastpak and JanSport and bring in critical key initiatives to drive business forward

  • Monitor and track market dynamics with recommendations for future success to make sure Eastpak and JanSport stay ahead of the competition

  • Develop and implement an integrated Consumer First GTM sales strategy on all DKA and support the aim of a sustainable and profitable long-term business

  • Work with marketing team to activate the brand strategy. In order to complement your customer strategy and deliver a best in class standard of execution you are able to create a brand experience online.

  • Measure & track success through KPI with aligned scorecards, adjusting strategies and actions based on the brand’s performances

  • Define and agree the seasonal GTM calendar on account level for both brands

  • Ensure depth in market knowledge, commercial & merchandising performance & marketing ROI, in order to establish seasonal strategies and quantify the key opportunities for growth and deeper consumer connectivity.

  • Manage the performance of the defined assortment, working closely with a cross-functional Merch team dedicated to Digital WHL & DTC Accounts

  • Drive the assortment planning and segmentation process within the defined distribution policy with the account, to ensure market differentiation, in order to build the base for future sustainable profitable growth.

  • Work with merchandising team on financial planning to ensure commercial goals is projected through scientific bottom up and top down planning

  • Manage a team of 3 people

  • What you need to succeed? 

  • 7+ years working experience in sales, with a minimum of 2 years in Strategic Key Account Management within digital business

  • Solid knowledge and experience in working with digital accounts like Amazon, Asos, Bol, etc.

  • Strong holistic view of business and have proven experience of working cross functionally building Partnerships

  • Being a team player with strong influencing skill to work across a complex matrix organization

  • Strong insight and experience of the current digital marketplace in lifestyle and fashion brands

  • Ability to work at a strategic level within the account but at the same time manage the detail and operations.

  • Task and customer oriented

  • Strong relationship, management, and negotiation skills

  • Strategic and analytical mind-set

  • Reporting tools knowledge: Zalando Co Planner & Amazon Vendor Central understanding

  • Ability to prioritize and plan

  • What’s in it for you? 

    Along with a competitive salary and benefits program we offer a flexible, casual work setting. It’s not just our products which set us apart from others, our people first approach is what drives us, this is why we offer: 

  • A supportive feedback-based culture where respect and integrity guide us in what we do 

  • Tailored training. We are committed to helping you grow and drive you career forward

  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together 

  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization

  • On site gym offering health and well-being initiatives

  • A discount card with 50% on all VF brands

  • VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

    Free to Be, Inclusion & Diversity

    As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

    As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

    If you like what you have read and want to join our team then we would like to hear from you! Apply, visit, or follow us on our LinkedIn and Instagram pages, see you there!

    Senior Manager, Digital Wholesale & DTC Accounts - Eastpak & JanSport

    VF Corporation, Antwerp
    Career level: