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Marketing Director

Marketing Director
Hasselt, Belgiƫ
Master
As a marketing director you will initiate and coordinate the Cegeka marketing strategy, based on the needs, expectations and aspirations of the different business lines.
The Marketing Director will also focus on marketing our entire portfolio in Belgium.
He/She will report to the Country Manager of Cegeka Belgium and will lead a team of 15 Marketing professionals (Belgium & the Netherlands based).

Profile
+ Ability to see both the strategic big picture, and execute against detail.
+ Strong background in a variety of marketing strategies, and approaches: f.e. online digital marketing, social media, position and messaging, brand marketing, search marketing, content marketing & social selling, marketing analytics and return on investment.
+ A minimum of 7 years of experience, ideally in an ICT company.
+ Experience and success in developing and implementing marketing strategies.
+ Effective and proven project management skills, especially those while working with cross-functional teams.
+ Strong interpersonal skills and people management skills.
+ Experience in working, communicating and leading teams within a Matrix organization structure.
+ Experience with customer marketing.
+ Experience with CRM, Marketing automation and BI systems is a plus.

Tasks

Marketing Strategy
+ Responsibility and accountability for the different phases of strategic marketing, incl. market analysis and lead generation, e.g. brand positioning, global market planning & execution, portfolio expansion.
Project management
+ Define and drive processes and the integration of marketing plans, into a cohesive and streamlined marketing and sales solution.
+ Work cross -functionally to manage the marketing process by defining deliverables from business owners, prioritizing resources and directing project needs.
+ Develop & implement, brand marketing and messaging strategies, ensuring consistency in brand and message execution across channels and tactics.
Measurement:
+ Define, develop and deliver marketing measurement approach.
+ Construct key marketing reporting mechanism, including dashboard and reports.
+ Develop ongoing analytics delivery to provide marketing and sales with insights for better decision making.

People management
+ Lead the marketing team.
+ Coach and engage all team members, guide the team towards delivering and executing the marketing vision in order to ensure business continuity and achieve the marketing and sales objectives.

Offer
+ Highly engaging and multifaceted job in an international company.
+ An attractive salary package in line with your responsibilities and experience.
+ You will receive a company car.
+ The workplace for this position is in Hasselt.

Marketing Director

Cegeka, Hasselt
Employment type: 
Permanent, Contract
Targeted title(s): 
Sales, Director
Career level: 
Director