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Marketing Automation & Campaign Manager

Marketing Automation & Campaign Manager

Belgium, Brussels, Brussels, Brussels - ENGIE Tower

Marketing

Benelux

MAR00002015 Requisition #

The Business Unit Marketing & Sales, located in Brussels, is looking for a (m/f): Marketing Automation & Campaign Manager.

Your mission
* you define and operate the marketing automation and campaign management plan in collaboration with all internal stakeholders (Marketing, IT, Sales,…)
* you evaluate and challenge together with your team and the Digital Content Team the marketing campaign and journey requests from the marketers and other internal stakeholders
* you bring these requests to reality in a timely manner. In coordination with the marketers you overview tracking and measurement of the performance of campaigns, test identified opportunities based on your expertise level, gradually improve performance of all campaigns and report clearly and regularly campaigns delivered and improvements achieved
* you improve your team operational performance by managing efficiently available resources, budget, upgrading team knowledge, skills and make optimal use of the Salesforce Marketing Cloud solution
* you define and document recommendations based on learnings and objectives
* you ensure excellent execution of business requirements within your team
* you coordinate communication and execution with the different stakeholders in charge of content and design (Digital Content Team)
* you document your channel objectives achievements & communicate these to marketing stakeholders from operations to top management (prepare reports and give inspiring presentations)
* you act as Marketing automation ambassador towards other departments
* you keep updated with web best practices to feed the recommendations for further improvements

Your profile
* Master degree: Marketing, Economics or Business degree preferred
* a strong experience with Marketing automation, campaign management, journeys creation
* significant experience with the Salesforce Marketing Cloud solution
* business background that can understand the IT's interdependencies & technicalities
* people management skills with a minimum of 3 years' experience
* change management experience is a clear plus
* a strategic thinker with a strong analytical mindset, an ability to play with big data sets and understand quickly a complex environment
* effective organizational skills, to manage the overall execution of a multitude of automated and integrated campaigns on budget, on time and on target
* customer centricity mindset and high empathy level
* great communication and collaboration skills and you apply these at all levels
* familiar/experimented in Project Management tools, CMS, google analytics,…
* doer attitude: self-directed team player with a positive attitude, you take full ownership of projects until completion
* result and data driven - you are addicted to improving performances

Within the Marketing team, the Digital Marketing team acts mainly as a service team to support B2C and B2B marketers as well as Sales teams to promote ENGIE's commercial offer via digital channels, acquire new leads, convert prospects into customers and build loyalty with them over time. In coordination with the Data and Reporting team, the Digital Marketing team also provides support to other departments like Sales or Communication with regards to their digital actions. Marketing automation and campaign management represents one of the 3 key pillars of Digital Marketing next to Advertising & Acquisition and Digital Content Team (Website management).

ENGIE Electrabel offers you
* a highly competitive salary & fringe benefits package
* a wide range of training & development opportunities
* a priority to internal mobility by first presenting new vacancies to our employees
* a healthy work/life balance is considered as important
* a wide range of formal and informal networks, a.o. due to ENGIE, the worldwide utilities Group we are part of

Your HR contact person

Erwin

Workplace: Boulevard Simon Bolivarlaan 34-36, 1000 Brussels

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Additional Information
* Posting Date: Jun 3, 2019

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Marketing Automation & Campaign Manager

ENGIE, Brussels
Permanent contract
Project Manager
Manager