Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.
The Integrated Marketing Manager (IMM) role will drive the development and execution of an Integrated Marketing Plan for a business priority, implementing Global Marketing principles and augmenting global strategy and go-to-market (including Global Demand Centers (GDCs) and Global Engagement Programs (GEPs)) through integrated plans that shape audience perceptions and drive new lead generation and nurture and consumption. The role will operate as the area subject matter expert for the GEPs (where available) aligned to the business priority. You will understand and support the implementation of the global content strategy and centralized demand generation plans, augmenting with local insights and activities where critical. You will be the area point of contact for the Corporate demand generation team and you will be responsible for landing and evangelizing the GDC marketing strategy locally, as well as providing local feedback and insights on GEP landing.
You will lead the business priority v-team of local marketing stakeholders, solution area Product Marketing Managers (PMM), Partner Marketing Advisors (PMAs) and sales and segment teams to build the Integrated Marketing Plan. You will partner with CMO Shared Services in Events, Digital and Data Insights to align local executions across all marketing channels and ensure all activities are set up properly in our tools and systems to enable tracking, reporting and local optimization.
The Integrated Marketing Manager role requires an understanding of the sales organization’s priorities and key focus areas as well as a professional passion for modern marketing techniques and principles. You are a strong performance marketer who understands the complex nature of buying decision in B2B environments and has insights into key personas of the target audience. As part of the CMO team, the Integrated Marketing Manager embraces the company’s Marketing principles, is a local Microsoft Brand Steward, and drives ongoing improvements in maximizing local marketing spend and driving marketing efficiency, marketing impact, and scale.
You will develop the Integrated Marketing plan that supports the growth, usage and consumption revenue objectives and ensure the positioning and messaging is clear, distinctive & differentiated to the audience – Developer, IT Pro, BDM & End User
Deliver marketing impact against key business goal by acquiring and nurturing leads and supporting consumption
Drive connections across key stakeholders to increase impact
Align to global processes and compliance
As part of the CMO team, lead Microsoft brand stewardship, ensure GDPR compliance and adhere to Microsoft Accessibility
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.