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Junior Integrated Marketing Manager

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.

The Integrated Marketing Manager (IMM) role will drive the development and execution of an Integrated Marketing Plan for a business priority, implementing Global Marketing principles and augmenting global strategy and go-to-market (including Global Demand Centers (GDCs) and Global Engagement Programs (GEPs)) through integrated plans that shape audience perceptions and drive new lead generation and nurture and consumption. The role will operate as the area subject matter expert for the GEPs (where available) aligned to the business priority. You will understand and support the implementation of the global content strategy and centralized demand generation plans, augmenting with local insights and activities where critical. You will be the area point of contact for the Corporate demand generation team and you will be responsible for landing and evangelizing the GDC marketing strategy locally, as well as providing local feedback and insights on GEP landing.

You will lead the business priority v-team of local marketing stakeholders, solution area Product Marketing Managers (PMM), Partner Marketing Advisors (PMAs) and sales and segment teams to build the Integrated Marketing Plan. You will partner with CMO Shared Services in Events, Digital and Data Insights to align local executions across all marketing channels and ensure all activities are set up properly in our tools and systems to enable tracking, reporting and local optimization.

The Integrated Marketing Manager role requires an understanding of the sales organization’s priorities and key focus areas as well as a professional passion for modern marketing techniques and principles. You are a strong performance marketer who understands the complex nature of buying decision in B2B environments and has insights into key personas of the target audience. As part of the CMO team, the Integrated Marketing Manager embraces the company’s Marketing principles, is a local Microsoft Brand Steward, and drives ongoing improvements in maximizing local marketing spend and driving marketing efficiency, marketing impact, and scale.

You will develop the Integrated Marketing plan that supports the growth, usage and consumption revenue objectives and ensure the positioning and messaging is clear, distinctive & differentiated to the audience – Developer, IT Pro, BDM & End User

Responsibilities

Deliver marketing impact against key business goal by acquiring and nurturing leads and supporting consumption

  • Develop and execute the integrated marketing plan for a business priority in conjunction with BG, Comms/PR, Sales, OCP, Services
  • Align all activity to deliver against the business objectives for the business priority.
  • Understand the audience, market and competitive landscape to deliver differentiated programs by scenario.
  • Leverage and localize global programs, positioning, messaging and content. Provide local feedback and insights on GEP landing to corporate marketing stakeholders.
  • Continually optimize performance across the marketing mix and deliver insights and opportunities to Sales, BG, Partner and Services.
  • Oversee local content production when necessary to augment the global content.
  • Drive connections across key stakeholders to increase impact

  • Partner closely with CMO Shared Services (Experiential Marketing, Digital Marketing, Analytics) to land execution across our paid, earned and owned channels.
  • Work with the partner organization to align marketing activities and incorporate relevant partner solutions into the plans.
  • Ongoing engagement with Sales to create and surface opportunities and support Sales objectives
  • Drive alignment with the marketing teams in the subsidiaries within the area.
  • Align to global processes and compliance

  • Align local marketing activities to modern marketing platforms and processes. Leverage global best practices.
  • Ensure relevant marketing executions are properly set up in systems and tools for tracking reporting.
  • 100% budget utilization - Effective and accurate forecasting and spend of marketing budgets
  • Work closely with the Marketing Service Desk (MSD) and Marketing Service Centers (MSC) for marketing execution support.
  • As part of the CMO team, lead Microsoft brand stewardship, ensure GDPR compliance and adhere to Microsoft Accessibility

    Qualifications

    Requirements:

  • 1-3 years of digital marketing experience, preferably in technology marketing, with strong marketing operations background. Experience in working at a large global multinational a plus.
  • Connected sales and marketing experience. Strong understanding of sales priorities and motivations and ability to advocate for marketing in conversations with sales organizations to ensure optimal customer experiences and success. Strong leadership presence and experience working with Sales leadership a must.
  • Must be inspired by execution, particularly digital marketing, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement. Innate ability to navigate through a complex matrix organization and lead process changes. Marketing Shared services experience a plus.
  • Strong executive maturity, presence, and track record of marketing impact and influence. Exceptional oral and written communications skills; proven cross-group collaboration and enduring partnerships. Strong analytical capabilities.
  • Bachelor’s degree (B.S./B.A.) or equivalent work experience required. MBA degree preferred but not required.
  • High standards of ethical behavior and Diversity and Inclusion principles in all executions.
  • Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

    Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

    Junior Integrated Marketing Manager

    Microsoft, Brussels
    Graduate Engineer
    BachelorMBA
    Junior