IT Lead, Digital Tracking, EMEA
This position is overall responsible for understanding business processes, analyzing business needs, designing solutions and coordinating development execution & implementation of web tracking & analytical methods on all assets within our regional web portfolio.
She/he reports to the IT Director - Digital Product Line.
He/she partners with other IT roles and Business owners to identify and develop the acceptance criteria for the capabilities to deliver on existing and unmet business needs.
He/she will need to follow-up on the most recent market trends and products in his/her area of expertise.
Oversee the quality of digital analytics and tag manager configurations of our web assets.
Utilize effective Business Analyst techniques in order to translate what Business may want and to identify what is needed.
Able to identify if a certain requirement can be met through out of the box, configuration, or customization. Drive designs to maximize existing capabilities of the products.
Explain to Business how requirement may be implemented from a functional standpoint.
Participate in in-take process and define and/or support other business Analyst in solution blueprint.
Responsible for functional design of the process in the IT solutions. Document requirements as User Story in Change Management tool (JIRA).
Drive optimal solutions in liaison with TS (Technical Services) in terms of Build and Run.
Validate technical design delivered by TS teams and track on sprint delivery by participating in daily scrum meeting.
Maintain a prioritized master backlog across all web assets. Ensure alignment of backlog with product roadmap and communicate to TS.
Deliver test protocol & test scenarios in liaison with Business, conduct pre-UAT and guide/support business testers during UAT.
Participate in compliance activities with TS as required.
Identify additional requirements based on process and technology knowledge (impact in other modules, compliance requirements, services/support needs…).
Collaborate with peers across product lines to ensure good priorities, design and delivery of change units.
Work in collaboration with the Product Line Owner to design a vision and a roadmap for the capabilities in the area of Web tracking, identify risks and dependencies.
Be an expert of Google tracking, analytical products, and CMS technologies. Knowledge of JIRA/Confluence is a plus.
Education & experience
Bachelor’s degree in marketing or technology or equivalent by experience.
> 5 years’ experience in designing, delivering, and supporting IT solutions.
Experience in Google analytics, Google Tag Manager, Google Search Console, Google Data Studio & Google Big Query (Optional)
Experience in Digital marketing, SEO/SEA, Ad Serving.
Experience in web solutions, web development (JS/CSS), business processes and architecture.
Experience in agile delivery.
Familiar with common EU regulation around data privacy and security.
Experience in the healthcare industry is preferred.
Able to explain in business terms (processes, roles, deliverables) different alternatives to meet business requirements. Use this information to drive discussion solutions with business owners.
Determined to become a real expert in the field of web tracking & analytics.
Able to work in a fast-paced agile development environment.
Able to stay updated on technology roadmaps, relevant technology players (market leaders, visionaries, and challengers).
Able to document and clearly communicate use cases, solutions and recommendations that best match business requirements.
Able to identify when a certain requirement can be met through out of the box, configuration or customization.
Able to help marketeers, program and project managers in the design, planning and governance of implementing tracking methods
Able to work creatively and analytically in a problem-solving environment.
Cross-Functional/Cross-Company Working Experience.
English proficiency oral and written.
The role is Europe-based and will involve travel (<10%) across the EMEA region. It is anticipated that the role holder will be based in his/her current country of residence as long as easy to travel/transportation.