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EMEA Channel Marketing Manager Resellers and DMR

EMEA Channel Marketing Manager Resellers and DMR - 1900810


You are responsible for developing channel marketing programs that maximize revenue through the channel. You help to find & on-board new partners, create demand for or in conjunction with partners, and enable these partners to sell more successfully. Your key audience will be managed Resellers and DMR.
Key Responsibilities
* Define the channel marketing strategy and plan to grow the business, based on sales priorities and channel partners analytics and insights
* Manage the end-to-end market development funds (MDF) process including proposal management, review, acceptance/rejection and proof of performance
* Create partner-ready demand creation programs, including promotions designed to drive new opportunities into the pipeline
* Be the liaison with the Field Marketing Managers, and leverage channel in their GTM strategy to scale broadly
* Develop offers that will be used to recruit new channel partners into the program
* Support the sales teams and partners in selling the Barco offers effectively
* Contribute the monthly partner newsletter which is the main tool for communication to distributors and resellers
* Analyse program results, share learnings/best practices and make recommendations for future improvements


We are looking for a new colleague with
* Bachelor degree minimum or Master's degree/ MBA

* Minimum 5years of channel marketing experience

* Build channel marketing plans
* Both analytical and strategic skills in a strive to constantly grow channel revenue
* Skilled project manager

* Fast paced, highly organized, good communicator and problem solver
* Empathetic to partner and understand what motivates them

* Packaging and delivery of channel demand programs to, through and for the partners
* Channel budgeting and funding processes
* Language specific requirements depending on the needs of the region



Primary Location

EMEA-BE-West Flanders


Séverine Meuleman

EMEA Channel Marketing Manager Resellers and DMR

Barco, Flanders
Contract Type: 
Permanent contract
Project Manager
Career level: 
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