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Digital Performance Analyst

Luminus is seeking a Digital Performance Analyst to join our Digital Transformation team and optimize the online performance (conversion rate, lead creation, self-service…) and lead digital projects. You will be responsible for driving increased business and sales performance from our site and launching and managing digital campaigns and projects to improve digital performance. In this context, you will play a key role between digital experts, customers and internal stakeholders.

The ideal candidate for this role is a team player with a digital background who thinks creatively and analytically to drive growth.

The Digital Team is responsible for shaping, promoting and steering the digital transformation throughout the Retail department. Its mission is to offer a mobile, seamless and personalized digital customer experience. The Digital Team colleagues are overseeing our digital platforms & online conversion, and manage a.o. digital projects, Google Ads, Google Analytics and web personalization projects. The Digital Team works closely with many cross functional teams including Marketing, Customer Service, Pricing, Data Intelligence and IT.


  • Optimize our sales performance & conversion funnel on our site through extensive testing, continuous improvements and digital projects
  • Drive online sales and partner programs and meet KPIs
  • Follow-up day-to-day online sales business and operations
  • Working with the digital transformation manager and sales director to define and execute the strategy for each sales channel
  • Execute strategy and roadmap for digital transformation, while continuously bringing new digital insights to improve Luminus digital presence
  • Translate business requirements into tangible, realistic IT user stories & outcomes
  • Work closely with cross-functional teams, internal and external stakeholders to support the overall ambition and act as a digital champion
  • Ensure regular report-outs to management and stakeholders
  • Do you have a Master’s degree in Economics, Business Administration, Technology or equivalent by experience?
  • Do you have at least 2 years’ experience?
  • Are you experienced in e-commerce and/or digital? Experience with Google Analytics or similar tool?
  • Do you speak and write Dutch or French? And English?

Digital Performance Analyst

Monito, Zaventem
Digital Marketing Manager
Degree level: