Chatlayer.ai – part of Sinch – is looking for a Digital Marketing Manager with experience in B2B SaaS to hack the growth of our platform.
Chatlayer.ai is the AI conversational platform on which enterprises build Chatbots and Voicebots in 100+ languages without coding. We are proudly part of Sinch, a leading global CPaaS player. We serve customer in any vertical such as: Telco, Banking, Insurance, Tech, Legal, etc.
The essence of the role
As our new Digital Marketing Manager you will:
Distill the core Chatlayer.ai message from our USP’s & product strategy
Create campaigns (from idea generation, content creation and execution).
Drive the inbound growth of the product and its revenue
Optimize the marketing efforts by A/B testing and analyzing the outcome of marketing initiatives.
Manage the marketing roadmap for the Chatlayer product.
Be the marketing go-to-person for the Sinch organization.
Who are you?
You understand the customer journey from ‘Awareness’ to ‘Expand’ and how marketing is at play in all different stages. Since you will be driving the marketing efforts of the Chatlayer products we believe that you have a couple of years of experience in digital marketing and understand the in-and-outs on how growth hacking works for B2B SaaS.
In order to contribute in this role you have:
You understand the SaaS business model. You have worked for a SaaS company before.
You have hands-on experience in online Ad campaigns (SEA). You can coach and manage your colleagues and external marketing agencies on driving value from these techniques
Certification in Adwords and Bing or equivalent experience.
A strong content creation skills: Whitepapers, blogs or video.
You know how to work with Marketing Automation Tooling and CRM, marketing analytics tools such as Google Analytics have no secrets for you.
You’ll stand out from the crowd if you:
Know Hubspot CRM + Hubspot Marketing or Pardot + Salesforce or ideally even all of these.
Have a bachelor’s degree in Marketing or equivalent.
Have certification in FB Blueprint.
You are native in English.
What is in it for you?
Being part of a young dynamic team where you will be valued for your input
You can be creative, it is even encouraged
Lots of international exposure possible
Experience the true teamwork culture.
A competitive salary + extra-legal benefits
Ability to grow your career with the growth of the firm.