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Digital Marketing Analytics

Functional Knowledge and Skills Concrete and hands on knowledge Experience in working within a marketing/business intelligence environment High level of experience working with analytical software (e.g. Google Analytics, SiteCatalyst, Coremetrics, etc.), High level of experience in data analysis techniques and advanced Excel High level of experience working with Google Adwords and other paid search platforms Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations Experience in identifying and validating strategic and tactical marketing objectives High level of experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social Experience in working with website optimisation tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc. Experience with Google Tag Manager Project management skills and coordination. Able to collaborate with business and IT people. Strong verbal, written, and communication skills Proficient in the soft skills necessary to be an effective project manager Ability to make presentations (internal and external) Change management experience Results driven Problem resolution and creativity in solution development Good influencing skills R or Python knowledge is considered as a plus Fluent in English (written and oral) Indicators – KPI’s ors – Production of insightful reportings Understand business needs Meeting deadlines Required education and experience Master degree + 5/7 years of experience Language skills English Geographic Context and Travel Requirements Up to 30% travel and frequent presence in Belgium (headquarters and IT offices in KOB) Organizational Context The Digital Marketing Analytics is a strategic position that will shape the automation across all Etex in term of business and technology. You will report to the Head of Digital Embedding (Analytics, Deployment, Training) Scope Role is: global

Digital Marketing Analytics

Etex, Zaventem
Categories: 
Digital Marketing
Degree Level: 
Master
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